First of all, the brand
Brand consumption has been a trend of The Times, for a nearly twenty years in the domestic market development of industries, from start into the consumer perspective, it is necessary to enter the stage of brand construction, if the brand construction lags behind, it is difficult to stand out their products in the fierce market competition advantage. About consumers the main reference index for water purifier brand consumption, gives the summary: people need not just to the requirement of water purifier is function, is the need of beautiful decoration, but also the need of clear now personality. With the development of domestic economy, fundamental changes have taken place in people’s lives, people’s need for water purifiers must also in the direction of health, environmental protection, brand development. However we understand water purifier brand construction in China, will find that it is still a primary budding stage, people familiar with the brand is not much, such as the UK brands - the latter, more beautiful, angel, qinyuan, etc.
At present many water purifier from mill or OEM manufacturing enterprise, then gradually expand the scale, add mechanical equipment. Because of this way, on the part of the water purifier in enterprise management is very extensive. Extensive management way, caused the pertinence, interoperability and ｅｘｅｃution is not strong, the organizational structure of enterprises and cannot reasonably clear positioning function, management level is more, management efficiency is very low. Coty los water purifiers that water purifier enterprise competition reflected in the details of the competition, details of kung fu. Reflect grade details affect quality, details, details show difference, detail decides success or failure. Details of precious value lies in creativity, uniqueness. In modern society, people pursue more and more high, the water purifier market pay attention to fine management, details tend to reflect the enterprise’s professional level, outstanding enterprise inner quality, improve the quality of the product.
In water treatment industry in China, we found that the regional cluster is obvious, at the same time, we also found that the water purifier industry in China is still small and medium-sized enterprises as the main body of the industry. Industry concentration degree is very low, there is no a company more than 5% market share, large enterprises in the domestic water purifiers are numbered. This is a double-edged sword. Coty says: have water purifier industry advantage enterprises with the aid of this good opportunity of development, set sail, waves move on. Those bad management, competition, however, lack of power of small water purifier enterprise will face elimination. In recent years, some of the water purifier enterprise factory building, industrial park construction is accelerated, with the progress of production technology and the introduction of advanced production equipment, water purifier industry mass production become inevitable. Water purifier companies expanding production capacity, will drive prices ｄｒｏｐped substantially; With the increase of labor cost and the lack of water purifier industry mechanic, so small and medium-sized enterprise profit space will be more and more small, a large number of small and medium-sized enterprises will gradually fade out the market.