In recent years, water pollution problems intensified further push hot water purification market, while only 2% at present, the water purification industry product penetration. China home appliance association deputy secretary-general Chen Gang said recently that the water purification market potential is tremendous, he expected, household water purifier production will increase at an annual rate of 45%, household water purifier industry in our country will enter a golden age of rapid development.
Tap water success rate is not high, groundwater pollution impact on which people drinking tap water is bound to.
Water purification market heating up is not an accident, to stimulate the nerve of the people more and more serious drinking water problems. Recently, the China home appliance association issued the first consumer survey report on China’s water treatment products, according to data, urban consumers satisfied with only 25% of users to tap water, 49.6% of the users to worry about not drinking water, water quality, the tap water existence question in the home.
"Water quality worse and worse." The Chinese center for disease control and prevention on environment and health related product safety by researcher to learn the ritual of hubei, points out that in recent years, China’s water pollution emergency affects everyone’s heart, leak, cadmium pollution including aniline, phenol pollution events and heavy metal pollution, "people are involuntarily ask us whether can the water in the cup to drink."
In north China, according to ground water pollution is mainly three nitrogen levels, heavy metal exceeds bid, organic pollutants, and the infiltration of surface water is polluted, is the important cause of groundwater pollution. According to the world health organization, 80% of the human disease is caused by drinking contaminated water.
Groundwater pollution impact on which people drinking tap water is bound to. Beijing last year to study water a couple of 20 years not to drink tap water reported this event, people to doubt whether can clean tap water to drink.
According to reporter understanding, in terms of waterworks water supply, the situation is not optimistic. Poor recently about the safety of drinking water, or smell, or show the reports of turbidity, reported by the media from time to time. Reported in 2009, ministry of urban water supply water quality monitoring center organized a census of the country’s 4457 town waterworks, the water quality of urban waterworks factory success rate was 58.2%, the water plant in 2011 the factory water quality success rate was 83%, the data in the society caused a great sensation. To this result, the Chinese academy of engineering academician wang hao thinks, most of the old urban water system, the water treatment works through the network when you arrive at the tap, water quality will decline about 10% pass rate. In addition, due to the disconnect and municipal tap water, some water to enter the building roof tank, the secondary water supply to produce red worm (that is, the mosquito eggs to hatch bugs) in the water tank, it will also affect water quality.
E learning thought, according to the development experience of developed countries, solve the problem of China’s water environment may require more than 30 years of time. And professor at tsinghua university rebhum was more pessimistic, he thinks, may need to 50 to 100 years.
"Now people is higher and higher demand for health, water purification appliances industry arises at the historic moment." Chen Gang said, qualified water purification products are increasingly become solve the terminal the best choice for water quality and safety.
Water purifier is the final piece of the cake home appliance industry, or in the next five years will form the market scale of nearly 400 billion yuan.
"From what we have done survey data, improve the quality of life, ensuring the health is the main reason for the consumer choose and buy water purifier, according to the survey, there are more than 62% users will be ready to buy water purifier." Chen Gang said in an interview with China business newspaper reporters, household water purifiers demand rapid heating, water purifier production is growing at 45% a year, household water purifier industry in China has entered the golden age of rapid development. Water purifiers, he argues, is the home appliance industry of the last piece of cake, or will form of nearly 400 billion yuan in the next five years the size of the market.
At present, China’s manufacturers more than 3000 water treatment products, water purification equipment market scale has nearly 20 billion yuan. Last year, the water purifier sales year-on-year growth by more than 60%.
Recently, the domestic home appliance companies such as TCL, midea announced to tap water purifier market, foreign brand LG is incoming. The personage inside course of study thinks, as the niche industry of domestic electric appliance market pattern or will change this year.
Learn the ritual of hubei, points out that Asia and Europe and the United States was 90%, the prevalence rate of 70%, compared with developed countries, China’s water industry products rate is only 2%, the market will present the high-speed growth. Water purifiers, he said, may be like a color TV become necessary appliances, family as the common people to the attention of the drinking water quality, in the future it will be a family of standard configuration, may bring billions of output each year.
Although promising, the current water purification industry problems cannot be ignored. Chen Gang introduction, because of the low water purifier industry admittance threshold, high technology content, high value-added, high reliability of water enterprise is not much. Lack of standards is a major source of water purification market chaos. The reporter understands, at present the water purifier products only national standards for the safe use of electrical appliances, for the product performance, and replace the filter element labeling requirements, etc. No specific standards. In the long run, is bound to occur the phenomenon of "bad money drive out good money", will ultimately affect the healthy development of the industry.
Consumers pay most attention to purify the effect
At present, the quality of the products, features and after-sales service is the main reason for consumers to choose. When talking about the China’s water treatment products consumer survey report, the research purpose, Chen Gang said, through to the water quality satisfaction survey, can understand the residents for the feeling of the water cleanliness, for water purification products manufacturers identify trends and direction of future development. Survey shows that 63% of consumers to buy water purifier is mainly used in household drinking water, but with the improvement of people’s lives, in the kitchen cooking water is becoming more and more seriously, 35.8% of the users to buy water purifier used in the kitchen cooking, etc., in order to fully ensure the safety of drinking water.
"The quality of the products, features and after-sales service is the main cause of consumer choose and buy." Chen Gang introduction, water purification equipment manufacturers need to have good technology, not only ensure the quality of products, such as hard power, and the services such as installation, filter replacement is also very important, after-sale service if you can’t keep up with, the quality of the water purifier is to talk. 33.7% of the users for after-sales service gives evaluation generally, water purifier is different from the general household appliances, not once and for all, after buying companies need to provide telephone pays a return visit and other services, and told consumers replace filter. 83.6% of consumers want to improve service to replace filter.
Rebhum puts forward, to let the consumer can drink to the health, safety, water water, industry association should be in all aspects of the water purifier market development play a bigger role.