At present, despite the strong solar companies continue to strong, but small businesses, small workshops have closed down production; Dealers in the face of "not enough" began to shake, some change the brand, some simply exit the market.
At present, despite the strong solar companies continue to strong, but small businesses, small workshops have closed down production; Dealers in the face of "not enough" began to shake, some change the brand, some simply exit the market. And hope to "Yang" it! How to do? Is struggling to stick to? Or find a way out? Is follow "bear"? Or to go after the "cow"? The veteran of solar energy, new recruits must make more choices.
"Solar" market shuffle into the "bear" market
Solar thermal utilization industry for nearly 30 years, the industry growth rate every year in more than 30 ℅, well ahead of other industries, to 670 billion yuan output value of development. According to incomplete statistics amounted to about 5000 existing solar water heater production enterprises, solar dealers amounted to more than 10 m. A group of engaged in solar energy industry elite had an own business, not only obtain wealth at the same time. Make the solar-thermal use well ahead of other countries and become the world looking for energy saving power, but also for China and even the human energy conservation and environmental protection, low carbon economy, has made outstanding contributions. However, since 2010, due to the industry reshuffle, the whole solar energy heat utilization industry began to slide, into the "bear" market. At present, despite the strong solar companies continue to strong, but small businesses, small workshops have closed down production; Dealers in the face of "not enough" began to shake, some change the brand, some simply exit the market. And hope to "Yang" it! How to do? Is struggling to stick to? Or find a way out? Is follow "bear"? Or to go after the "cow"? The veteran of solar energy, new recruits must make more choices.
"Water purifiers" market prosperity into "cow"
Water is the source of all things, of the life. More than 70 ℅ body is the water, the human body through the water to digest food, transport nutrients, regulating body fluids, discharge waste, etc. The world health organization survey: the world’s 80 ℅ of disease and 50 ℅ mortality related to drinking contaminated water. So, the problem of water and drinking water pollution has become a worldwide attention and research hot spot. Obtaining high interest along with the rapid economic growth, at the same time, people are relentless destruction to the survival of our natural environment, especially the water pollution. According to statistics, every day in the world, 500 billion tons of sewage discharged into rivers and lakes, 40 ℅ river is polluted; 29 billion tons of sewage each year in China, the existing 532 rivers in 436 by a variety of serious pollution. At present, the only 10 ℅ cities and regions of the drinking water standard, the basic standard of 20 ℅, substandard 70 ℅. Around us every ｄｒｏｐ of water is threatening our lives and health!
"Water pollution is a big disaster, water purification is a big business opportunities". Water purifier originated in the United States, in the 80 s in Shanghai in the early 90 s. As water purifier production and product quality specification, the water purifier market rapid development since 2000, the approval documents for the ministry of health issued health permits legitimate business has reached more than thousand, one thousand sets of annual production and sales of more than one thousand water purifiers. In recent years, our country has become a global water purifier production and market demand for water purifiers and water purifiers export power. Some developed countries in Europe and the us and Japan and South Korea, water purifiers penetration has been as high as 90 ℅, but our country some big cities such as Beijing, Shanghai, guangzhou, shenzhen penetration is less than 15 ℅, some provincial capital, the second - and third-tier cities penetration is less than 10 ℅, and rural almost is a blank. In our country has a population of 1.3 billion, about 400 million families, calculated at 25 ℅ of market share, you need water purifier one hundred million, about 100 billion market share. And in the next 10-20 years there is a large market space for development. Looking at the "water" excited!
"Solar + water purifier" unlimited opportunities
"Eggs do not put in a basket" this is the strategy of shrewd business risk aversion. As the agent of "solar" people grow, not only to earn the money. Also accumulated the rich market experience, accumulated a large number of customer resources; Own a stable market system (including store); Have their own sales team. In the solar industry to keep working on it at the same time, adjust the thinking, widen your field of vision, take advantage of their existing, might as well try give attention to two or morethings "water purifiers" market "cake" flavor, or perhaps a new income! Because of the "solar energy" dealers "filter" crossover and do have the following benefits:
1, a two kinds of customer demand. Solar customers need not only "solar" equipment not spend electricity can meet family living hot water; In serious water pollution in this day and age, in order to ensure their health and family, but also need to purchase a "filter". As long as the "solar energy" service providers have products, professional, service, "solar" customers generally by demand, on the face, by the good faith, to buy "old friend" of new products.
2, a store, two kinds of business. "Solar" shop area is compared commonly big, "water purifiers" occupying space often smaller again. Products wading "solar", "water purifier product is wading, two product installation, service and so on have many similarities. So a combination will produce "a store, two copies of the business;" A customer, two consumption "effect." solar "customer also bring" water "client," water purifiers "customer will bring" solar ".
3, a shop to rent, three copies of the income. A solar energy stores, pay a rent, sell "solar" have an income, sell "filter" and have an income, and sell "filter" and produces after-sales service third last annual revenue. A household reverse osmosis (RO) water purifiers in about a year need to replace former triple primary filter (PP compressed cotton, granular activated carbon and activated carbon), about two years to replace RO membrane and rear filter; A year after the expiry of the warranty replacement parts, troubleshooting, average annual fee income of 400-600 yuan per set. "Water purifier industry have a prefecture level dealers has more than 30000 customers, every year to make after-sales service net profit of more than 200 ten thousand yuan, and annual sales of 1000-1000 yuan, and net profit of 100-100 yuan, stable net profit in 300-4 million yuan a year.
4, an industry (BSF) three big markets. Everyone want to drink water, everyone wants to drink water, so water purifier 100 billion market is no exaggeration, water purifier industry is facing three big customer requirements: one is the customer to buy new homes, new home, in decorating a design concept of advanced customer generally "water home outfit" column to the family financial planning design together, decorate together, together to buy, install together, share together. Of course if buy fine decoration of the room is generally just bought together. The second is a new concept of customer live in old house. China’s old house up to 40 billion square meters. With the increase of the dangers of water pollution, the continuous improvement of living standards, a large number of the pursuit of quality of life, longevity and health of people, after "water purifiers" sales staff of fine service, usually take YiLiangQianKuai or more money to invest in the family "the whole house water purification" or "water" domestic outfit project. Three are dealers in sales of household water purifier "at the same time, also will be out of the commercial water purification machine, by the way, large water purification equipment engineering. Now most of the state organs, public organizations, units, army, school, etc., are beginning to realize the importance of "water purification", purchasing are turning to install all kinds of commercial water purifiers, commercial water purifier, large heating water purification equipment and so on to solve unit health drinking water, which is a big market, and commercial water purification machines, large water purification equipment engineering targets, high added value, it is easier to earn money.
Successful theory tells us: "choice is more important than efforts. Different people do different things, different stage do different things, do different things, different conditions of different things in different ways to do it, it is successful to the success. "Solar energy" the elite of the industry, welcome you to try a water purification industry. Share the water purification industry "big cake"!