In the 21st century, destined to different, in the context of the Internet age, the better to promote the development of commercial civilization speeding and other economic and cultural level, people all can improve the quality of life of the product to attract their attention. As the water pollution incident occurred frequently, out of respect for the safety of drinking water, make household water purifiers become the most popular products; Under the synergy of two aspects of the Internet and demand, consumer understanding degree of water purifier products have reached a new level, and the following are the four trends of water purifier industry will face, will dominate water purifier industry’s future development.
Trend: after 80 consumer groups is dominant
Today’s consumer market is to meet with the rising generation of - 80 after the break in. In the face of this group of new humans along with information age grow up, water purifiers enterprises towards their characteristics, launched a new marketing strategy. Water purifier brand personality to rival the group of young people’s individuality demand, launched a series of stylized products to cater to the pursuit of personality, fashion consumer; Such as water purifiers coty los combination of the top ten brand of the fast rhythm of modern city life, the young desire for freedom and new fashionable panel pure water machine, has obtained the good sales in the market.
Trend 2: network marketing potential
Network marketing like raging tide flocking to all walks of life, also gradually penetrate into the water treatment industry. According to statistics, at present every day about 2 m of small and medium-sized enterprises are to carry out the electronic commerce on the net, using open enterprise B2B shop on the net, water purifiers to promote sales of water purifier products and service, hope to be able to find new nuggets opportunities from the network.
Professional e-commerce platform for many enterprises business provides a convenient network marketing model, not only save the cost, and expand the sales channels. This is a live out of the network will not be able to s. However, in the current water purifiers in network marketing, water purifier industry is still in an early stage and has great potential for development. From the point of each big search engine data, whether it’s the first echelon brand, or for the new brands are new brand promotion; So the network marketing will be in the future for a period of time become the main water purifier enterprise marketing.
Trend 3: spreading l7 cities in an all-round way
In the context of the current water purifier industry, can be said to have been in a tight situation, even the north connect the first-tier cities penetration is less than fifteen percent, compared with a national average penetration rate is less than three percent; And throughout the water purifier industry, capable of producing five million machine is few; But it is worth noting that China’s current water purifier brand number has reached nearly four thousands, on the one hand is the low penetration rate, on the one hand, brand is numerous, as time goes back, the market competition increasingly bitter, especially the first-tier cities, on the premise of limited first-tier cities relatively more development potential of the secondary and tertiary level 4 market will become the main water purifiers enterprises compete for territory. Has a lot to the development of secondary and tertiary level 4 market space, this also is many water purifiers enterprises the main direction of the future to grab market share.
Trend 4: group purchase consumers trust
Group purchase is a word derived from the end of last century, first appeared in a small range of collective purchasing. Later due to buyers at the lowest price purchasing water purifier, and sellers can also increase sales in the short term, achieve the goal of mutual benefit. Deals for consumers is not strange, this year for a variety of bulk wave a wave height. In consumers won a very high voice. Cheap and fine products is the most popular with consumers, and group is given to the real benefit of consumers, let customer satisfaction, and only the activities of the consumer satisfaction, will be first-class, complete activities.